Types.
Strategy, Design
Branding and packaging design tactics to boost CPG brand awareness.
No matter how innovative your product is, it will fail to capture the required attention without a solid branding and packaging strategy. Why? Because people are bombarded with a sea of options in every product category. You must capture the target customer’s attention at first glance or be ready to lose it to your competitor. …
Strategy
In-Store Marketing Tactics to Win in Retail.
In today’s crowded aisles, attention is the new currency and only brands with powerful in-store marketing strategies win it. From strategic placement to immersive experiences, what happens inside the store defines your success outside it. Read on to learn how to turn retail space into your most profitable marketing channel.
Strategy
How to Build Brand Foundations That Drive Compounding Market Growth.
You’re about to launch a new product, but are your brand foundations strong enough to support it? Without a solid brand strategy, even the most innovative ideas can crumble before they hit the shelves. Strong brand foundations aren’t just an option; they’re the cornerstone of every successful brand. Without them, your brand is a house…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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