Types.
Strategy
How to Announce Rebranding on Social Media
Recently rebranded your company or product and want to know how to announce rebranding on social media appropriately? If you want to create a buzz around your rebranding project then you have come to the right place. A social media rebranding announcement can be tricky and may lead to confusion if not done correctly. Therefore,…
Strategy
Multi-Product Branding Tactics to Drive More Revenue.
Ever wondered how big brands like Unilever, Nestle, and Procter & Gamble dominate the market with diverse products under one cohesive umbrella? The secret behind their success lies in their strategic use of multi product branding. An effective multi-product branding strategy starts with clearly defining the parent brand. Then you must market research and determine…
Strategy
Crafting A Data-Driven Product Branding Strategy.
No matter how innovative your new product is, it won’t take off without a strong product branding strategy. Think of it as the rocket fuel that propels your product into the market. A compelling brand marketing strategy builds customer trust and boosts sales. But developing such a strategy is no easy feat—it demands careful planning,…
Strategy
Engaging In A “Data-Driven” Brand Transformation.
We all love a good transformation story, or as Jim Collins puts it, we witness a brand go from good to great. While that is one of the best business books of all time, many consumer brands have lost significant market share since their rise to greatness—the point is that a brand transformation isn’t a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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