Types.
Positioning, Innovation, Strategy
How to Nail Consumer Positioning For Products In-Retail.
Learn how to create consumer positioning that drives purchase decisions, builds brand relevance, and outperforms on shelf—backed by real shopper insights.
Positioning, Innovation, Strategy
In-store Messaging Secrets Top Brands Use.
Unlock the in-store messaging strategies top CPG brands use to boost sales and dominate shelf space. Learn how data-driven messaging drives purchase intent and retail success.
Positioning, Strategy, Design
The Ultimate Guide to High-Performing Ecommerce Assets.
Every pixel, word, and click matters. In the world of e-commerce, your assets are more than visuals—they’re conversion engines, brand storytellers, and your frontline sales team. If your digital shelf isn’t driving results, it’s time to rethink what you’re putting on it. Read on to learn how to build high-performing e-commerce assets that actually sell.
Positioning, Innovation, Strategy
Why Channel Agnostic Branding Wins More Customers.
Being on multiple channels isn’t enough—consumers expect a seamless experience everywhere. If your branding feels inconsistent, you’re losing trust, engagement, and sales. Winning brands don’t just show up—they connect. Want to future-proof your brand? Read on to learn how a channel-agnostic approach drives success.
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.