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Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

An Inside Look At Some Of The Best Packaging Design Ideas.

Are you looking for packaging design ideas to get your creative juices flowing? You’ve come to the right place. This article will give you a wide lens to look through when considering your product packaging design. This article provides examples and insider information about why these products capture attention. You won’t find us stating, “well,…

Strategy, Design

Insights From Successful Rebranding Transformations.

Ready to take your brand to the next level? Of course, you are! Are you looking to keep your brand positioning and messaging relevant as the market needs shit? My bet is you’re saying yes to this as well. The good news is that a successful rebranding campaign can accomplish both in one fell swoop….

Strategy

How To Create A Rebranding Rollout Plan.

Rebranding a business can be a scary endeavor, with potential risks, such as losing audience and market share if the rebrand goes sideways. A well-planned rebrand rollout plan is one that is smooth yet comprehensive, successfully introducing a new brand identity to your target audience. If you are considering a rebrand but concerned that one…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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