Types.
Strategy
The Crucial Role Of Product Naming Exercises.
Your product might be innovative, but if the name doesn’t land, it won’t sell. In a crowded market, naming isn’t just a creative task it’s a strategic decision that can make or break your launch. So how do you create a name that sticks, sells, and builds brand equity? Read on to discover the proven product naming exercises that turn ideas into names and names into revenue.
Design
Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.
Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, address minimalism vs. maximalism. From the beginning stages of…
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The Complete Guide to FMCG Advertising.
Did you know the global FMCG industry will reach $15.3 trillion by 2025? That staggering statistic presents plenty of opportunity to capture this market share. But how do brands stand out in a crowded market with so many options available to consumers? The answer lies in effective advertising and marketing. Successful FMCG companies spend roughly…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
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