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Strategy, Design
The Complete Guide To Product Packaging Design.
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.
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Line Extension vs. Brand Extension: How To Grow Your Brand.
Your next product launch shouldn’t be a gamble. Pick the wrong extension strategy and you’re not just risking sales—you’re jeopardizing your entire brand. If you want to expand without cannibalizing your own success, keep reading.
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
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Decoding the Disastrous Tropicana Rebrand.
In 2009, Tropicana launched a bold rebrand meant to modernize its image. Within weeks, it became one of the most infamous rebranding failures in CPG history. Sales plummeted. Loyal customers were lost. And the company took a $30 million hit all because of a packaging change.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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