Types.
Strategy, Design, Testing
How To Effectively Approach The Brand Development Process.
Many CPG brands we know and love today spent years of strategic planning and implementation to become as recognized as they are now. For a company to excel in today’s competitive business landscape, you need to go beyond just creating a beautiful logo and a compelling slogan. Although these elements are essential, brand development entails…
Strategy, Testing
The Science Of Name Testing For Brands & Products.
Imagine spending hours brainstorming potential brand names only to come up empty handed, finding none that resonate with your target audience. But even for those lucky ones who do find a name they like, these companies make the big mistake of selecting the brand name based on internal opinions without conducting proper name testing with…
Strategy, Design, Testing
A Complete Guide On How To Execute A Rebranding Project.
Despite how exciting it sounds, a rebranding project is always one of the most challenging tasks for companies. It is because there is a massive risk of losing everything at once if the rebrand doesn’t go as planned. And, of course, what else could be worse than seeing your brand crumble to the ground? To…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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