Types.
Design, Testing
An Inside Look at FMCG Packaging Design.
Your FMCG packaging design can make or break your brand. Learn how to design product packaging for fast-moving consumer goods that drives greater revenues.
Strategy, Design
Best Rebranding Tactics To Optimize Performance.
Have you noticed how quickly the consumer market changes with time? Look at the past few decades and see how consumer interests have changed. The best rebranding efforts keep pace with these shifts and anticipate and lead the charge toward the future. A well-structured rebranding strategy can breathe new life into a brand by transforming…
Strategy
How To Craft An Effective Brand Positioning Framework.
How do you ensure that your brand distinguishes itself within a crowded market? The secret lies in a robust brand positioning framework. It is a strategic approach that defines the essence of your brand’s existence. But what are the basics of brand positioning? How can it transform the way customers perceive your brand? This article…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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