Types.
Design, More
Marketing Mistakes: I Don’t Want to See Your Toilet Paper in Action.
…nor do I want to know the finer details of how feminine hygiene products work their magic. The world is filled with products that handle biological unpleasantness (thank heavens). However, it is a bit delicate to make known the effectiveness of such products without explicit details and illustrations of those products at work. Granted, we’re…
Design, More
Acai The Superfruit of Marketing.
Whether or not you believe the data surrounding the acai berry’s health claims of being a “superfruit,” you have to admit “superfruit” is a pretty good moniker. Andy Warhol, the king of turning trash into treasure, couldn’t have done better himself. The fact is, acai marketing is one of the best examples of exposing consumer…
Design
Here’s Why One Man’s Trash Is Another Man’s Wine Rack.
When is a package not a package, but a product? Answer: When it doubles as a wine rack. The goal of any package designer is to get a package design displayed at the Museum of Contemporary Art. Ha, ha! Just kidding. (Not really) The goal of any good package designer is to create a package…
Design
Why Your Packaging Shouldn’t Be Lost in Translation.
Remember the movie “Lost in Translation,” where Bill Murray wandered around Tokyo for what felt like roughly five years? The trailers for that film promised a kind of May-December romantic comedy, and what moviegoers actually got was introspection nearly to the point of colonoscopy. You don’t want your package design to make the same mistake….
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