Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

The Client’s Guide to Printing Labels

Label printing is a laborious process where many errors can occur. Having owned and successfully exited brands, we have been on both sides of the label printing process. We have seen the good, the bad, and the ugly in terms of label printing. Sometimes these label mishaps are the fault of the company, whereas at…

Design, More

Don’t Be Like Jimmy – Don’t Crowdsource Designs.

Gather ‘round and I’ll tell you a story about a man named James; a middle-aged, emotionally bankrupt man who only cares about finding a great deal. James is the owner of a medium-sized business, and although not entirely respected, he was at least thought to possess some aesthetic judgment. He did manage to dress himself…

Design, More

Summit Series moves next door to SmashBrand

There we were, a lonely team of design and tech guys frolicking in the crisp white powder and magisterial wilderness of Powder Mountain in Eden, Utah, when it was announced that Summit Series was building a 500-home village right-smack next door to us—the very first permanent resort in the US dedicated to the exchange of…

Design, More

Website Examples that Use Responsive Web Design

We found some great sites that utilize Responsive Web Design in one way or another. Take a moment to check out the examples below. Here’s a hint: adjust your browser size or change devices to test various user experiences. SmashBrand is a brand packaging design agency for FMCG and CPG companies.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

Sign up for NICE PACKAGE, our newsletter on packaging design, CPG strategies, and real-world brand performance.