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Understanding Facebook EdgeRank.
EdgeRank is essentially the “formula” that decides if your posts are important to their users. When a Facebook user is scrolling down their newsfeed, EdgeRank determines what is or is not displayed. It learns what is important to that user, what they like and what they don’t like. It is as simple as that….
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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