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Design, More
K.I.S.S. Web Design – Why Simple Choices Are Better
Some choices—choice of spouse, choice of political or religious affiliation, choice of Snooki or Honey Boo Boo—are embedded in the very fabric of our democracy. However, when we walk into a Walmart and find ourselves assaulted by entire aisles, 40 feet long, of nothing but different brands of shampoo, we frankly want to go home…
Design
Clients Guide To Brand Identity vs. Logo
Whenever we hear someone use the terms “brand” and “logo” interchangeably, we shudder politely, doing our best not to be noticed. It is relatively easy for a company to change its logo (although not that easy… we’ll get into that later), but changing the brand identity requires time, self-awareness, and consumer engagement. Clients interested in…
Design, More
SEO Scams To Watch Out For in 2025.
Quick Foreword: We can offer a unique point of view since we are a package design agency and not to offer SEO services. This article is based on our experience in hearing nightmare situations from our clients. We’ve written this to help our prospective CPG clients (or any company) avoid wasting money with SEO firms…
Design
The Client’s Guide to Printing Labels
Label printing is a laborious process where many errors can occur. Having owned and successfully exited brands, we have been on both sides of the label printing process. We have seen the good, the bad, and the ugly in terms of label printing. Sometimes these label mishaps are the fault of the company, whereas at…
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