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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Package Designer Guide: If Your Friends Jumped off a Bridge.

If your industry jumps off a bridge, will you jump too? …Yes, said the petulant child. In the design industry, it’s hard not to. Of course, it’s hard not to in any industry. When one business recognizes a successful marketing strategy/product/campaign, they instantly want to copy it. Remember when two films about the “friends with…

Design, More

Graphic Designer Guide: Greatness Comes from Love.

Even though it’s probably not a good idea to let a girlfriend cut your hair or hire your mother as your criminal defense attorney, it is still nice to have some affection for the people you contract for various important services. More importantly, the person you use should have a great deal of affection for…

Design, More

The Simple Guide To Minimalism & Logo Design.

There are a lot of competing ideas on what makes for the perfect design, and one of the favorites is minimalism. Figuring out what the purpose of a company is, the essence, is at the core of logo design. The result’s soul should be all needed to identify and brand a company properly. Case in…

Design, More

Are You Part of the 70 Percenters?

Shockingly, stunningly, amazingly and breathtakingly, roughly 70 percent of businesses surveyed by the United States Census in 2012 did not have a website. As we’re sure you know, this is like discovering that 70 percent of businesses do not have telephone or office paper. How is this possible? Can we, in the 21st century, really…

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