Types.
Design
Did You Do Your Own Packaging? We Can Tell.
It may be cynical, but the quality, workmanship and usefulness of your product means, essentially, nothing. This is why no one except the most diehard of all hipsters will purchase your excellent product if you merely shove it into an uninteresting bag or box. It may cheap and easy to do that, but retail is…
Design
Product Packaging Guide: Glass vs. Plastic Packaging.
Your packaging choice is a decision that can make or break your brand at shelf. Glass signals premium. Plastic promises convenience. But which one drives sales for your audience? The wrong pick costs you traction and trust. Read on to discover which material moves product and why it matters.
Strategy
Brand Message: Who Is Your Daddy, and What Does He Do
We recently discussed simplicity in branding and logos from a visual perspective. Now, we shall delve into the intricacies of brand message. Simple is always best. A kindergartner should be able to explain what your brand sells; an extremely precocious kindergartner should be able to explain what your brand is about; a genius kindergartner will…
Design
Package Designer Guide: If Your Friends Jumped off a Bridge.
If your industry jumps off a bridge, will you jump too? …Yes, said the petulant child. In the design industry, it’s hard not to. Of course, it’s hard not to in any industry. When one business recognizes a successful marketing strategy/product/campaign, they instantly want to copy it. Remember when two films about the “friends with…
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