Types.
Design
3 Reasons Why Customers Will Choose Your Bottle.
Customers don’t spend much time studying beverage bottles on store shelves. They look for the product they’re familiar with, the product they’ve heard good things about or the product that’s the best looking (we’re kind of like turkeys in this way). So, what key features will you have to have included in the bottle design…
Design, More
Product Label Translation: How To Get It Right.
Any self-respecting label designer wants his label to “pop”; not only for the typography and the alluring color scheme but for the catchy phrasing of the product and brand names. However, when the label pops because it promises a “Magic Old Skin Remedy,” it might not have the consumer appeal the designer originally intended. Yes,…
Design
Guilty as Charged – 4 Misconceptions about Brand Identity.
In the branding and logo design field, it’s not uncommon for us to hear “civilians” (noun. 1. those regarded by members of a profession as not belonging; 2. people less dorky than us) use the terms brand and logo interchangeably. While this is a recurring issue, it’s not the only misconception about brand identity. Countering…
Design
Packaging Design: Cardboard Boxes, More than Just for the Homeless.
… They’re also great for frenzied do-it-yourselfers, baby kittens, and re-gifting birthday presents. Of course, we are just kidding. Cardboard is a highly useful and important material, and we want to explain the manufacturing and fabricating process in explicit detail, except, of course, if we did that, we would instantly die of boredom. Regardless, cardboard…
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