Types.
Design
Budweiser Really Is King (Miller Fans Can Now Go Home)
We realize that we’re probably supposed to be excited to the point of spontaneous human combustion by the new bowtie-shaped Budweiser can. It’s a marketing coup and innovative packaging design; it’s been engineered to death, unlike any beer can that has ever existed. It also holds one less ounce of beer than the traditional can….
Design
Branding 101 for Start-Ups
All you solo entrepreneurs out there: how much thought have you given to branding? None, you say? Well, put down those big ideas, business plans, tax forms, annual gross receipt estimates and census bureau demographic estimation documents and START READING THIS RIGHT NOW. I’ve created four successful startups based on this philosophy. You have no idea how important…
Design
Why a Short Italian Plumber Is a Household Name.
Raise your hand if you’ve played some version of Mario Brothers/Super Mario Brothers on multiple game consoles. Now, raise your hand if that number of game consoles is more than three. If you are in your forties and still live with your parents, raise your hand. We thought so. The brothers Mario are video game…
Design
3 More Reasons Your Label Is Boring to Customers.
People get bored easily. We know this because in the time it took us to write that last sentence, we got up for coffee, shot a few hoops, watched 13 YouTube cat videos and found three brand new places to scratch ourselves. (Who knew the roof of the mouth could itch?). Question, are people getting…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields