Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Hello Kitty Has a Lesson Or Two For You.

The Hello Kitty brand might not seem as though it is a paragon of simplicity and bare-bones design elements, but if we discount all of the attendant bows and stars and rainbows and magic wands and all of the other nauseating trappings of fairy-princess cuteness, we get an oblong cat-influenced head with a jaunty bow;…

Design, More

4 Habits for Staying on Top of Web Design.

We ain’t gonna lie; Web design is a competitive racket. If you want to say ahead of the game, you have to keep those tools sharp, stay the course, take no prisoners and adhere to numerous other clichés we can’t, at this moment, remember. In a way, the following rules apply to pretty much any…

Design

Did You Do Your Own Packaging? We Can Tell.

It may be cynical, but the quality, workmanship and usefulness of your product means, essentially, nothing. This is why no one except the most diehard of all hipsters will purchase your excellent product if you merely shove it into an uninteresting bag or box. It may cheap and easy to do that, but retail is…

Design

Product Packaging Guide: Glass vs. Plastic Packaging.

Your packaging choice is a decision that can make or break your brand at shelf. Glass signals premium. Plastic promises convenience. But which one drives sales for your audience? The wrong pick costs you traction and trust. Read on to discover which material moves product and why it matters.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.