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Design, More
Acai The Superfruit of Marketing.
Whether or not you believe the data surrounding the acai berry’s health claims of being a “superfruit,” you have to admit “superfruit” is a pretty good moniker. Andy Warhol, the king of turning trash into treasure, couldn’t have done better himself. The fact is, acai marketing is one of the best examples of exposing consumer…
Design
Here’s Why One Man’s Trash Is Another Man’s Wine Rack.
When is a package not a package, but a product? Answer: When it doubles as a wine rack. The goal of any package designer is to get a package design displayed at the Museum of Contemporary Art. Ha, ha! Just kidding. (Not really) The goal of any good package designer is to create a package…
Design
Why Your Packaging Shouldn’t Be Lost in Translation.
Remember the movie “Lost in Translation,” where Bill Murray wandered around Tokyo for what felt like roughly five years? The trailers for that film promised a kind of May-December romantic comedy, and what moviegoers actually got was introspection nearly to the point of colonoscopy. You don’t want your package design to make the same mistake….
Design, More
How To Future Proof Your Website.
It is practically impossible to predict the future. The only things of which we can be certain are that nothing will be anywhere near as cool as we expect it to be (no colonies on Mars? WTF?) and your website will look as dated in six months as a pair of rabbit ears sitting on…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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