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Insights

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Christy Lebor
Partner/ Strategy
Group Director
Design, More

Student Tips: How to talk to your B2B clients.

Thank you for coming. We’ve engineered this meeting in order to proactively actualize our core competencies into a client-centric channel. How do we leverage our existing opportunities and, moreover, monetize our platforms? We’re looking for strategic theme areas, here. Those of you who haven’t already vomited are very likely inured to corporate jargon, and have…

Design, More

Graphic Design Guide: Can Perfectionists Be Creative?

There are certain professions in which you most definitely want to employ perfectionists: neurosurgery; astrophysics; aviation; demolition and basically anything involving artillery. None of these fields could reasonably be described as being largely creative in the body art, children’s finger painting, or every-concept-I-have-has-merit sense of the term. No, in the aforementioned fields, you definitely want…

Design, More

Product Packaging: Fun with Paper Label Design.

Now that our communications are primarily digital, we tend not to give paper quality a thought unless we’re helping a bride select the optimum grade for wedding invitations, in which case we suggest clamping up and agreeing to whatever she decides, even if it is cotton paper naturally derived from the finest quality hundred-dollar bills….

Design

Hello Kitty Has a Lesson Or Two For You.

The Hello Kitty brand might not seem as though it is a paragon of simplicity and bare-bones design elements, but if we discount all of the attendant bows and stars and rainbows and magic wands and all of the other nauseating trappings of fairy-princess cuteness, we get an oblong cat-influenced head with a jaunty bow;…

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