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Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design, More

Website Design Comparison Guide: MODx Versus WordPress.

We don’t generally do a ton of techno-blogging because it’s far more fun to riff on client headaches, stupid design choices and ill-conceived packaging decisions. However, our front-end development sister company SmashStack has been getting a lot of questions about their content management system of choice, namely: “What is your content management system of choice?” As…

Design, More

Student Tips: How to talk to your B2B clients.

Thank you for coming. We’ve engineered this meeting in order to proactively actualize our core competencies into a client-centric channel. How do we leverage our existing opportunities and, moreover, monetize our platforms? We’re looking for strategic theme areas, here. Those of you who haven’t already vomited are very likely inured to corporate jargon, and have…

Design, More

Graphic Design Guide: Can Perfectionists Be Creative?

There are certain professions in which you most definitely want to employ perfectionists: neurosurgery; astrophysics; aviation; demolition and basically anything involving artillery. None of these fields could reasonably be described as being largely creative in the body art, children’s finger painting, or every-concept-I-have-has-merit sense of the term. No, in the aforementioned fields, you definitely want…

Design, More

Product Packaging: Fun with Paper Label Design.

Now that our communications are primarily digital, we tend not to give paper quality a thought unless we’re helping a bride select the optimum grade for wedding invitations, in which case we suggest clamping up and agreeing to whatever she decides, even if it is cotton paper naturally derived from the finest quality hundred-dollar bills….

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