Types.
Design
Product Packaging Guide: Glass vs. Plastic Packaging.
From an environmental perspective, it seems as though pitting glass against plastic would be like matching Muhammad Ali against a Bartlett pear. However, once one does a bit of research regarding the ecological impact of glass manufacture, that Bartlett pear might be less of a pear and more of a juicy and delicious Joe Frazier….
Strategy
Brand Message: Who Is Your Daddy, and What Does He Do
We recently discussed simplicity in branding and logos from a visual perspective. Now, we shall delve into the intricacies of brand message. Simple is always best. A kindergartner should be able to explain what your brand sells; an extremely precocious kindergartner should be able to explain what your brand is about; a genius kindergartner will…
Design
Package Designer Guide: If Your Friends Jumped off a Bridge.
If your industry jumps off a bridge, will you jump too? …Yes, said the petulant child. In the design industry, it’s hard not to. Of course, it’s hard not to in any industry. When one business recognizes a successful marketing strategy/product/campaign, they instantly want to copy it. Remember when two films about the “friends with…
Design, More
Graphic Designer Guide: Greatness Comes from Love.
Even though it’s probably not a good idea to let a girlfriend cut your hair or hire your mother as your criminal defense attorney, it is still nice to have some affection for the people you contract for various important services. More importantly, the person you use should have a great deal of affection for…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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