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Christy Lebor
Partner/ Strategy
Group Director
Design, More

3 Business Lessons Learned from Paper Airplanes.

Making a paper airplane isn’t something that most of us feel must be done by committee; our experience of paper airplanes is basically folding a piece of paper into a projectile shape, launching it, and watching it plummet to the floor faster than if we had simply crumbled it into a ball and flung it…

Design

Why Sustainable Packaging Design Matters For CPG Brands.

Sustainable packaging design is all the marketing rage, quite frankly. As we’ve discussed in previous articles, ecologically sound packaging may make the difference between product success and design immortality or write ups in snarky yet undeniably wise design blogs. We strongly encourage all package designers to use sustainable design concepts exclusively, if possible. We hate,…

Design, More

Why Beauty Product Label Design Matters More Than Ever.

Beauty products’ label design matters more than ever due to the sheer volume of beauty products on the market. This usually includes the customer’s need to address a particular issue and the consumer’s squeamishness over cosmetic ingredients. Back when there was nothing but arsenic face powder and donkey milk, product labels could afford to be…

Design, More

Retail Label Design: The Key for Retail Success

The key to retail success isn’t a mystery, but it is quite frankly elusive. We’ve touched upon what you can do to make your product label less boring in previous articles, and we’ll go ahead and reinforce some of the more important points. As far as designing a label that will make the product fly…

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