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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

Let the Creative Juices Flow, but Don’t Drown in Them.

We love a bizarrely fabricated beverage bottle, almost as much as we adore trying to cram arbitrarily assembled keywords into our articles for the purposes of search engine relevance. “Beverages design” (why plural?) has the potential to be fantastically creative; after all, we have centuries of wine bottle and decanter designs to draw from. Why…

Design, More

Brand Strategy: We’re Not Done with Paper Label Designs.

Will society ever truly be done with paper label designs? Paper is more than just an antiquated material we cling to because we’re emotionally unprepared for the encroachment of the 21st century. It’s also food for termites. The problem is, how do we use paper labels and still be relevant? Don’t worry – even though there…

Design, More

5 Ways to Use Lines to Bring Home the Point in Web Design.

We go through our daily lives all the time without thinking of lines and how much presence they maintain within our existence: they divide lanes of traffic, form the blueprint of every building we enter, and are visible in the curving lines of the veins of our bodies. It’s interesting to think of lines in…

Design

Don’t Make My Computer Look Like a $5 Brown Bag Special.

Why is the packaging for oversized luxury items so unbelievably dull? Honestly, it’s almost as though the manufacturers want their boxes to be used as the foundations for dog beds and makeshift shelters for the homeless. We’re kidding. No matter how sublimely extravagant a large appliance or computer is, no one keeps the boxes for…

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