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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
Design

Millennial Marketing 101 – Intro to Package Design

So, how are Millennials fundamentally different from those of us with the benefit of age, wisdom and experience? They are statistically more likely to trust a product endorsed by Iggy Azalea, while baby boomers are statistically more likely to think “Iggy Azalea” is some kind of fungus. For the greater part of the 20th century…

Design

4 Ways to Add a Little Uniqueness to Your Product Labels.

First of all, congratulations that your product line has become successful enough to merit international branding strategies! Secondly, your entire enterprise is in danger of collapsing if you proceed improperly. No pressure. You might want to suffuse a bit of international flair and sophistication into your brand for the purpose of making it attractive to…

Design

How to Start A Packaging Design Company

Gather ’round, kids — Uncle SmashBrand is going to tell you how you can begin your own highly successful packaging design company with only a shoe box, a length of string and Adobe Creative Cloud! Alright, maybe it’s not that easy. (Who on earth keeps string handy anymore?) However, you don’t necessarily need a huge…

Design

5 Irritating Package Designs Solutions

Any packaging design company worth its salt knows that frustration free packaging should be a top priority. Seriously, if your job is creating a package in which to safely deliver a product from factory to consumer home, and you can’t do it without creating more frustration, you need to go the way of the dodo….

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