Our Approach.

To ensure your brand connects meaningfully with your target audience, we leverage our personification approach based on Carl Jung’s work on the 12 main personality types – otherwise known as Archetypes. Whether your brand has a single archetype or a dual archetype model, we ensure that your brand character is distinct vs. the competitive set and will yield differentiated branding and design.

Brand Analysis

In-depth review of your brand assets to understand your current positioning, strengths, and opportunities.

Competitive Analysis

Analyze the archetypes of your competitors to identify market gaps and opportunities for creating differentiation.

Alignment and Refinement

Develop and refine your brand archetype(s) to ensure optimal alignment with your brand’s mission and the target audience.

A critical component of brand strategy and development.

Developing clear and compelling archetypes create a strong foundation for better brand performance.

• Unified Brand Perception: Clarify your brand’s identity by identifying the right archetype(s), ensuring consistency across all touchpoints and reducing consumer uncertainty. 
• Maximize Reach: Identify the right single or dual archetype to guide all subsequent brand messaging, differentiating your product on crowded shelves, while attracting and engaging the ideal consumer.
• Brand Loyalty: Archetype alignment fosters emotional connections with consumers, driving long-term loyalty and brand advocacy.

Our proven methodology has enabled over 200 brands to significantly boost their market presence, driving over $20 billion in incremental sales. By integrating strategy, design, and consumer testing, we ensure every element is optimized for success. This is not just a promise; it’s a performance guarantee backed by data and real-world results. This process leads to measurable results for every brand we work with. It’s why we offer a guarantee for success in every contract with our clients.