Not guesswork.
Sexual wellness packaging design agency helping brands win in retail.
We partner with sexual wellness brands to turn discreet aisle glances into confident, repeat purchases. Our Path to Performance™ is a single, objective-led, stage-gate workflow that unites strategy, design, and predictive consumer testing—built to win the three-to-five-second decision window and the category’s trust-and-efficacy drivers. We design for the shopper first, validate with predictive methods, and back our work with a performance guarantee. Less risk at launch. More attention in retail.
Process.
Using consumer insights to design sexual wellness brands and packaging experiences.
We design sexual wellness packaging that communicates efficacy, safety, and discretion at a glance. From lubricant and warming gels to delay sprays and wipes, every structure, label, and claim is built on validated shopper insight. Through our integrated strategy, design, and predictive testing, we create packs that look sharp and sell quickly, compressing consideration, boosting trial, and driving repeat across retail and DTC.
Winning the sexual wellness aisle with proven design.
Pretty branding isn’t enough to win in a crowded aisle. Packaging has to signal trust, efficacy, and discreet ease of use to reduce hesitation at the moment of choice.
That’s why every design we create or SKU we redesign is grounded in validated shopper insight, sharpened through predictive testing, and optimized for shelf impact and measurable conversion lift across retail and DTC.
Services.
Our design capabilities.
Strategically organize sexual wellness portfolios across lubricants, stimulation gels, delay formats, sex toy devices, and supplements to maximize equity and simplify decisions for shoppers.
Create distinctive visual and verbal identities for brands in the bedroom wellness space that build trust, communicate safety and efficacy, remove stigma, and stand out across retail and DTC.
Develop persuasive, benefit-led messaging for intimate wellness packaging that highlights functional claims, compliant language, and a relationship-positive tone.
Design compelling packaging that captures attention, communicates core benefits, and drives product purchase in both retail and ecommerce.
Develop innovative structures for bottles, pumps, sprays, and sachets that enhance hygiene and usability, meet sexual wellness market standards, and differentiate on shelf.
Deliver flawless execution from concept to final packaging with expert pre-press, compliance reviews, and production best practices tailored to the intimacy aisle.
Create impactful point-of-purchase materials for national retailers or pharmacies that extend your brand story, spotlight benefits, and drive conversions.
Website Design
Build user-friendly, brand-aligned websites for sexual wellness brands that educate on use and safety, showcase products, and encourage repeat purchases and subscriptions.
Produce optimized digital assets for sexual wellness products that improve online visibility, boost engagement, and increase sales across ecommerce platforms.
Provide comprehensive guidelines for intimate care brands to maintain consistency in messaging, design, and packaging across all channels.
Equip brands with essential creative assets and go-to-market plans for launches, retail rollouts, and promotional campaigns.
DTC Design
Design cohesive direct-to-consumer packaging and unboxing experiences for intimate products that strengthen loyalty and encourage repeat purchases.
Merchandising Strategy
Plan effective in-store merchandising strategies for brands to maximize visibility, optimize placement, and drive purchase at the point of sale.
Anchor your brand in what drives modern consumer choice: proven efficacy, safety, and ingredient transparency, and stigma-free ease of use. Define a positioning built on authentic benefits and emotional reassurance, ensuring loyalty, differentiation, and sustained growth.
Identify whitespace and evolving intimacy rituals to guide format and product innovation from travel-ready sachets to refill systems and limited-edition collaborations.
From subtle visual refresh to complete rebranding or brand renovation, we validate every design, claim, and format through predictive testing with real category shoppers, ensuring your brand evolves by data, not guesswork.
Integration.
Our approach to sexual wellness packaging design.
We start by unpacking how intimacy-aisle shoppers make decisions, identifying the triggers that move them from quiet consideration to first use. Using category norms, competitive landscaping, and purchase-driver mapping, we prioritize the pack signals—claims, forms, finishes, and hierarchy—that matter the most.
Those insights ladder into a brand strategy that guides every concept. Concepts are engineered for outcomes within our Path to Performance™ performance and validated in contextual, predictive tests with real category shoppers. Because sexual wellness design must be both desirable and demonstrably lift purchase intent.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
Frequently asked questions about sexual wellness packaging design services.
How do you handle claims risk and compliance in this category?
We align claims with what you can substantiate, clinical or otherwise, then pressure-test language options in research to balance credibility with consumer resonance before you lock any design.
What changes between retail and DTC packaging?
At retail, the front panel has to do the heavy lifting in seconds, so we prioritize claim visibility and structure that creates a bigger “billboard.” Online, we expand the story and education.
Do you consider price points and pack counts when optimizing?
Yes. We analyze sensitivity across price scenarios and evaluate count/pack architecture (in wipes, for instance) to hit value expectations without undermining premium cues.
Which claims and phrases tend to work in this category?
We test these systematically to find the best pairing for your audience, but we see lifts when functional and emotional cues are paired, like shifting “delay spray” language toward positive frames like “endurance” or “staying power,” and combining efficacy and clinical cues with partner-positive language.
How do you adapt sexual wellness packaging for national retail?
We validate packaging for performance across high-visibility, compliance-driven drug and mass channels. Our testing pinpoints what converts in fast-moving aisles at:
- Walmart
- Target
- CVS
- Walgreens
- Rite Aid
How do you adapt sexual wellness packaging for ecommerce?
We test in digital-first environments where thumbnail legibility, trust badges, and unboxing matter for intimate health products. Our validated designs improve click-through and conversion on:
- Amazon
- DTC sites
- Walmart.com