Not guesswork.
Produce packaging design agency helping brands win in retail.
We partner with produce brands to turn visual appeal into sales velocity. Our stage-gate Path to Performance™ combines strategy, design, and in-market validation, so every clamshell, cup, tub, or punnet is tested, refined, and engineered to move product. Data makes the call. Performance makes the difference. And we guarantee both.
Process.
Using consumer insights to design for produce brands and packaging experiences.
We design packaging for produce that communicates taste, enhanced nutrition, and authenticity in seconds. From farm-fresh organics to convenient grab-and-go produce, every pack we create and claim we make is built on consumer-validated insight. Our integrated strategy, design, and testing process ensures your packaging not only stands out in the cold case but also accelerates trial, builds trust, and drives repeat purchase both in-store and online.
Winning the produce aisle with proven design.
Beautiful branding alone won’t move products in the produce aisle. Whether an overwrap or pillow bag, the packaging must instantly convey freshness, convenience, quality, and flavor to cut through consumer hesitation.
That’s why every package design we create or SKU we redesign is informed by shopper behavior, validated through consumer testing, and refined to deliver measurable lift in preference, sales, and repeat purchase.
Services.
Our design capabilities.
Strategically structure produce portfolios across fresh, frozen, and value-added lines to build clarity, strengthen brand equity, and simplify decision-making for shoppers at shelf.
Craft distinctive visual and verbal identities for produce brands that signal peak ripeness, quality, and cleanliness to cut through the clutter and win consumer confidence in a crowded aisle.
Develop persuasive, benefit-led messaging for produce packaging that balances taste appeal, nutritional benefits, and transparency, aligning with consumer demand for authenticity and responsible sourcing.
Design the produce packaging that captures attention, displays freshness and provenance, and drives purchase intent across both retail and ecommerce channels.
Design innovative produce packaging solutions like trays and punnets that protect product integrity, enhance sustainability, and improve usability while standing out at the point of purchase.
Deliver flawless execution from concept to final product packaging through oversight from pre-press and production experts, ensuring every pack looks and performs as intended.
Create high-impact in-store materials for produce retailers that extend your brand success story, highlight health and nutritional benefits, and drive sales velocity at the shelf.
Website Design
Develop consumer-first websites for produce brands that bring the farm-to-table story to life by showcasing products, educating buyers, and driving conversion.
Produce optimized digital assets for produce brands that elevate visibility, reinforce taste and texture cues, and increase sales performance across online and DTC platforms.
Build comprehensive brand guidelines for produce brands to ensure consistency across every touchpoint, from packaging and signage to social and shopper marketing.
Equip produce brands with the creative tools and strategies needed for successful product launches, retail rollouts, and seasonal campaigns.
DTC Design
Design cohesive direct-to-consumer packaging and unboxing experiences for fresh and packaged produce that enhance perception of cleanliness and taste, reinforce safe growing practices, and encourage reorders.
Merchandising Strategy
Plan effective in-store merchandising strategies for produce brands to maximize visibility, optimize flow within the category, and convert impulse shoppers into loyal buyers.
Anchor your produce brand in what drives modern consumer choice: ripeness and freshness, origin transparency, and nutritional superiority. Build positioning rooted in real benefits and emotional connection to earn loyalty and growth.
Identify whitespace and emerging consumption trends within produce, from snackable formats to sustainability-driven solutions, to turn big ideas into portfolio innovation.
Whether it’s a subtle visual refresh or a complete brand renovation, we validate every design, message, and claim through real consumer testing to ensure your SKUs' performance before they even hit the shelves.
Integration.
Our approach to produce packaging design.
We begin by analyzing how consumers navigate the produce aisle. Using category benchmarks, competitive analysis, and purchase-driver mapping, we identify which visual and verbal cues catch the consumers’ eyes, what earns their trust, and what ultimately drives the decision to buy.
Then we translate those insights into a brand strategy that informs every creative decision. Concepts are built to perform, then validated through predictive testing with real shoppers in realistic retail settings. Because in the produce aisle, where every second of attention counts, design has to do more than stand out. It has to sell out.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
Frequently asked questions about produce packaging design services.
How do you prove our new produce packaging will actually lift purchase intent?
Every new design project concept is tested with real produce shoppers in genuine buying contexts. First, we benchmark your current product packaging to establish a category baseline. Then, we develop new concepts grounded in shopper insights and test them through our Design Screener, Design Diagnostic, and Purchase Intent studies.
Can you help us prioritize claims like Organic, Non-GMO, or Locally Grown?
Yes. We quantify which claims and proof points matter most for your buyer and your price tier, then build a claims hierarchy that’s clear at a glance. We use Pack Words and Purchase Intent testing to verify which language and placements convert without cluttering the pack.
We compete with aggressive private labels in produce. How do you maintain premium value without losing the price fight?
We anchor your value proposition in the cues shoppers are willing to pay for and make them unmistakable on the shelf. Architecture and assortment work (sizes, mixes, seasonal rotations) is paired with price and pack testing so you protect margin while staying competitive against store brands.
How do you handle seasonality, crop variability, and rapid line extensions?
We build flexible brand and portfolio architecture with scalable, distinctive assets (color system, iconography, patterning, photography rules) so new SKUs slot in fast and stay recognizable. For produce specifically, we plan for seasonal switches, limited runs, farm (or source) changes, and retailer-specific assortments.
How do you adapt produce packaging for national retail?
We validate clients’ packaging for performance across high-volume grocery and mass retailers where visibility, “straight-from-the-field” perception, and operational compliance are critical. Our testing identifies what drives conversion in environments, such as:
- Walmart
- Kroger
- Albertsons/Safeway
- Publix
- Costco
How do you adapt produce packaging for natural and specialty retail?
Our design and testing approach for natural and specialty retail focuses on authenticity, material feel, and premium cues that perform at:
- Whole Foods Market
- Sprouts Farmers Market
- Fresh Thyme Market
- The Fresh Market
- Natural Grocers
How do you adapt produce packaging for ecommerce and delivery?
We optimize your packaging to look garden-fresh online, survive fulfillment realities, and deliver an experience that reinforces brand quality from screen to doorstep. Our validated designs drive results across leading digital platforms, including:
- Amazon Fresh
- Instacart
- Walmart Grocery
- Kroger Pickup & Delivery
- Thrive Market