Not guesswork.
Dietary supplement packaging design agency helping brands win in retail.
Consumers shopping for dietary supplements demand clear efficacy, credible science, and shelf impact all at once. Our Path To Performance™ process brings together category intelligence, consumer-led design, and predictive testing to ensure your brand trust and wins at the shelf. With outcomes secured by our performance guarantee, we eliminate risk for supplement brands ready to scale with confidence.
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Process.
Using consumer insights to design dietary supplement brands and packaging experiences.
We start with consumer testing—not design. Our Category Baseline identifies the purchase drivers unique to supplements, from efficacy cues and ingredient credibility to packaging claims, to develop the blueprint for a design system that consistently drives trial, repeat purchase, and trust across retail and e-commerce.
Every design iteration is pressure-tested with supplement shoppers, ensuring your brand identity and packaging not only resonate but also outperform competitors before it ever reaches the shelf.
Winning the dietary supplements aisle with proven design.
We leverage consumer-driven insights to prioritize what matters most—highlighting clinically backed ingredients, simplifying function-forward messaging, and refining claims for credibility and impact.
Our process integrates strategy, design, and predictive testing into a single, data-driven workflow. That means no wasted time, no guesswork, and no subjective opinions. Every design we create or SKU redesign is validated with customers, ensuring your brand earns attention, trust, and loyalty at the moment of decision.
Services.
Our design capabilities.
Strategically organize supplement portfolios—from daily multivitamins and hydration mixes to plant-based nutrition and protein powders—maximizing brand equity, simplifying consumer choice, and strengthening cross-category growth.
Develop distinctive visual and verbal systems that balance clinical credibility with lifestyle appeal to signal efficacy, ensure regulatory clarity, and build a brand consumers trust and want to engage with.
Develop clear, benefit-driven messaging that highlights function, elevates ingredient quality, and builds consumer confidence from first trial.
Design supplement packaging that captures attention, communicates efficacy and safety, and converts consistently across retail, e-commerce, and DTC channels.
Innovate with formats that improve usability, meet industry regulations, convey premium cues, and differentiate your brand on the shelf.
Ensure flawless execution from concept to shelf with expertise in compliance, pre-press, and supplement-specific best practices.
Create impactful point-of-sale materials for supplement retailers that extend your brand story, highlight functional benefits, and influence trust-driven purchase decisions.
Website Design
Build user-friendly, brand-aligned websites for supplement brands that effectively communicate efficacy, showcase product benefits, and convert health-conscious consumers.
Build optimized digital assets that increase visibility, clarify claims, and drive conversion across online platforms.
Deliver comprehensive guidelines to ensure consistency in messaging, packaging, and brand execution across all consumer touchpoints.
Equip teams with creative assets and playbooks for successful launches, retail rollouts, and omni-channel campaigns.
DTC Design
Design cohesive unboxing and packaging experiences that reinforce product quality, safety, and lifestyle integration in direct-to-consumer channels.
Merchandising Strategy
Plan in-store strategies that maximize visibility, communicate efficacy quickly, and influence trust-based purchase decisions.
Define differentiated positioning that balances science with lifestyle, anchoring your brand in consumer trust while standing out.
Develop breakthrough product concepts, line extensions, and packaging solutions that capitalize on emerging trends, functional benefits, and delivery formats.
Apply predictive consumer testing to validate packaging, messaging, and innovation, ensuring supplement brands win before they reach the shelf.
Integration.
Our approach to dietary supplements packaging design.
We ground every project in consumer evidence, rigorous category research, competitive mapping, and targeted purchase-driver studies that show exactly how supplement shoppers evaluate products. From those insights, we build strategic design platforms: brand systems, packaging concepts, and messaging frameworks tested on consumers and refined through measurable data, ensuring packaging is both compliant and proven to win on shelf and online.
Strategy
Led by former brand managers from blue-chip CPG companies who understand your business challenges and market dynamics.
Design
Creative experts trained at top brand agencies, translating consumer insights into impactful designs for major CPG brands.
Testing
Modern consumer testing that simulates real retail environments, mapping the crucial 10-second buyer journey.
Our Results.
Explore Data-Driven
Success Stories.
We lead all our clients toward objective wins across every category.
Positioning, Design, Testing
9PT increase in purchase intent for a leader in plant-based nutrition.
Through a consumer-validated redesign and brand repositioning, Vega achieved a 9-point increase in purchase intent, reinforcing its leadership in plant-based wellness and creating a stronger foundation for growth across retail and e-commerce.
Positioning, Design, Testing
25PT increase in purchase intent for a trusted category leader in herbal remedies.
Shelf-optimized packaging drives a 16-point lift in purchase intent over the category leaderd, establishing Wildpaw as a breakout challenger.
Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
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What happens next?
- One of our experts will look over your details and contact you.
- If needed, we’ll sign an NDA to keep the highest level of privacy.
- We'll schedule a discovery call to discuss your specific job to be done and how we can help drive your brand's growth.
Frequently asked questions about dietary supplement packaging design services.
How do you determine the right purchase drivers for my supplements?
We start with a Category Baseline to map how shoppers evaluate efficacy, ingredient quality, price sensitivity, and choice overload in the dietary supplement industry, then prioritize the drivers that are most vital to your branding strategy.
How do you handle regulated claims and FDA labeling requirements?
Regulatory language and claim risk are baked into the process. We audit label copy, flag SF vs. drug-claim exposure, add required daggers and asterisks, and iterate copy to preserve benefit clarity while avoiding prohibited claims—then include those checks in pre-production.
Will the design work across formats (capsules, gummies, powders, sachets, RTD)?
Yes. We design scalable systems and test across hero SKUs and formats so the visual system is ownable yet flexible for gummies, capsules, powder, sachets, and RTD. We explicitly model format differences (photo style, hierarchy, usage cues) during concepting and testing.
What’s the difference between a packaging refresh and a full rebrand?
A refresh renovates existing equities—updating visuals, hierarchy, and claims to improve clarity and shelf impact—while retaining your core brand DNA. Rebranding we do redefines positioning, identity, and packaging from the ground up.
How do you balance unified brand identity with shopper “shopability” across SKUs?
We create a master brand system with deliberate signals (age/gender cues, need-state bands, color codes or iconography) so people can find the right SKU quickly while the portfolio retains a coherent look.
How do you optimize packaging for e-commerce vs. brick-and-mortar?
We test concepts in both contexts and intentionally include a mix of brick-and-mortar competitors in baseline tests (because retail packaging must “work harder” on shelf). We then adapt assets—hero imagery, PDP crop, lifestyle shots, and claim hierarchy—so the message lands in feed, PDP, and cart.
Can you help with brand architecture and SKU rationalization?
Yes—portfolio architecture is a defined phase. We map hero SKUs, cluster need-states and create roll-out strategies so extensions (flavors, ages, formats) sit in a consistent hierarchy that aids cross-sell and prevents cannibalization.
How do you make complex ingredient science simple and credible on pack?
We translate clinical language into clear, consumer-meaningful benefit statements, use hierarchy to surface the one-line benefit, and back it with transparent Supplement Facts and “clinically tested” cues only where legally supportable.
Do you include photography and asset production in the scope?
Yes—we plan photography during concept selection. The team recommends shooting grouped or product-specific hero shots when layouts require natural shadows or groupings. Otherwise, we optimize existing assets.
Can you renovate a brand identity without changing the packaging?
For supplement brands where packaging equities are strong, we can renovate verbal and visual identity—tone of voice, messaging hierarchy, digital presence—while leaving packaging mostly intact. This allows us to update your brand expression across touchpoints without disrupting retail continuity.
How will we know the winning design will actually convert?
Our Purchase-Intent test simulates real shopping choices and pits your concepts against competitors with price context. We report PI lift and other predictive KPIs so decisions are evidence-based—not subjective.