Types.
Testing
Increase CPG Pack Performance with Visual Impact Testing.
Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the crucial few seconds when they pause to scan the shelf? If you’re like most CPG brands, the answer is probably no. But it doesn’t have to stay that way. Through the right…
Strategy, Design, Testing
How To Perform A Data-Driven Brand Refresh.
Through complacency, declining sales, or a changing market landscape, a brand refresh is a pivotal strategy to rejuvenate a company’s image and re-engage its target audience. But giving your brand a fresh look does not guarantee a solution to these problems. It could result in worse performance than your current branding offers. Even though refreshing…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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