Types.
Design
How to Choose a Package Design Firm.
Before starting SmashBrand, our award winning packaging design firm, we owned several popular global consumer product brands. With over 10 years experience of hiring design firms for our own products and brands we learned exactly what you need to look for. Check out our story, and if we are not a fit for your organization, follow our…
Design, More
K.I.S.S. Web Design – Why Simple Choices Are Better
Some choices—choice of spouse, choice of political or religious affiliation, choice of Snooki or Honey Boo Boo—are embedded in the very fabric of our democracy. However, when we walk into a Walmart and find ourselves assaulted by entire aisles, 40 feet long, of nothing but different brands of shampoo, we frankly want to go home…
Design
Clients Guide To Brand Identity vs. Logo
Whenever we hear someone use the terms “brand” and “logo” interchangeably, we shudder politely, doing our best not to be noticed. It is relatively easy for a company to change its logo (although not that easy… we’ll get into that later), but changing the brand identity requires time, self-awareness, and consumer engagement. Clients interested in…
Design, More
SEO Scams To Watch Out For in 2025.
Quick Foreword: We can offer a unique point of view since we are a package design agency and not to offer SEO services. This article is based on our experience in hearing nightmare situations from our clients. We’ve written this to help our prospective CPG clients (or any company) avoid wasting money with SEO firms…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.