Types.
Design
Is Creative Design Dying? Here’s The Answer.
At the risk of sounding like embittered old geezers, waving our canes, ranting about the “good old days” and demanding that cashiers accept our expired coupons, we must explore a subject that has really gotten under our skin. The fact that design—true, artful and effective design—has begun to wither and die. We’ll investigate some of…
Design
How to Choose a Package Design Firm.
Before starting SmashBrand, our award winning packaging design firm, we owned several popular global consumer product brands. With over 10 years experience of hiring design firms for our own products and brands we learned exactly what you need to look for. Check out our story, and if we are not a fit for your organization, follow our…
Design, More
K.I.S.S. Web Design – Why Simple Choices Are Better
Some choices—choice of spouse, choice of political or religious affiliation, choice of Snooki or Honey Boo Boo—are embedded in the very fabric of our democracy. However, when we walk into a Walmart and find ourselves assaulted by entire aisles, 40 feet long, of nothing but different brands of shampoo, we frankly just want to go…
Design
Clients Guide To Brand Identity vs. Logo
Whenever we hear someone use the terms “brand” and “logo” interchangeably, we shudder politely, doing our best not to be noticed. It is easy enough for a company to change its logo (well, not that easy… we’ll get into that later), but changing the brand identity requires time, self-knowledge and consumer participation. Clients that are…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.