Types.
Design
Clients Guide To Brand Identity vs. Logo
Whenever we hear someone use the terms “brand” and “logo” interchangeably, we shudder politely, doing our best not to be noticed. It is easy enough for a company to change its logo (well, not that easy… we’ll get into that later), but changing the brand identity requires time, self-knowledge and consumer participation. Clients that are…
Design, More
SEO Scams To Watch Out For in 2025.
Quick Foreword: We can offer a unique point of view since we are a package design agency and not to offer SEO services. This article is based on our experience in hearing nightmare situations from our clients. We’ve written this to help our prospective CPG clients (or any company) avoid wasting money with SEO firms…
Design
The Client’s Guide to Printing Labels
Label printing is a laborious process where many errors can occur. Having owned and successfully exited brands, we have been on both sides of the label printing process. We have seen the good, the bad, and the ugly in terms of label printing. Sometimes these label mishaps are the fault of the company, whereas at…
Design, More
Don’t Be Like Jimmy – Don’t Crowdsource Designs.
Gather ‘round and I’ll tell you a story about a man named James; a middle-aged, emotionally bankrupt man who only cares about finding a great deal. James is the owner of a medium-sized business and, if not entirely respected, was at least thought to possess a some aesthetic judgment—he did manage to dress himself every…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.