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Design, More
Why You Secretly Want to Eat Your Cat’s Food
You secretly want to eat your cat’s food because you are, in a word, insane. Of course, if your entire mental framework for cat food was based upon advertising campaigns that show glistening chunks of meat and vegetables being lovingly heaped into a crystal goblet, then maybe you would reasonably be tempted, in a pinch,…
Design
Lack of Simplicity is Costing You Money.
Product packaging should be simple, functional and pleasing. That’s it. Anything more and you start to risk making your product and your brand murky. Whenever anyone in our office becomes bogged down with the minutiae of unnecessary complexities, we ceremoniously smack them with the “Simple Stick” we keep mounted in my office. After the offender…
Design
SmashBrand Featured on the Cover of Packaging Design Magazine.
As a packaging design agency it is always a great honor to be featured on a magazine and this one is even more special. We were fortunate enough to be on the cover of Asia’s leading packaging design magazine. Several months ago we were asked to provide a 16-page feature on SmashBrand for the May…
Design, More
Three Things Your Food Labels Absolutely Need.
While we don’t entirely trust food products that come with elaborate sets of instructions, certain guidelines do exist with regard to creating food product labels that can close a sale. For example: was the food product manufactured at or near a peanut, milk or shellfish processing plant? What are the nutritional components of this food…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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