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Design, More
America vs Europe – Who Has The Best Designs?
If you thought we, as Americans, had escaped the dominion of the powers of Europe and Great Britain after the Revolutionary War, the War of 1812, World Wars I and II, and the failure of Robbie Williams ever to become as big a star in the U.S. as his PR strategists intended, than you were…
Design, More
Knowing When to Be Responsive.
Remember the old days when marketing strategies were basically limited to print ads, television campaigns and perhaps the occasional aerial banner? There was no thought of search engine rankings; Web videos or social media, and if you asked anyone about browser optimization, they would have looked at you like you were from Mars. Yeah, those…
Design, More
Quick Labeling Tips for Your Product Line.
If you have a line of refrigerated sports drinks, you naturally want consistent labeling so that your customers to recognize your brand. Of course, you don’t want to confuse them in a potentially relationship-destroying way by failing to clarify the fact that your drinks come in a variety flavors; if a consumer thinks he is…
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Do You Need an Mobile App or Mobile-Friendly Web App?
Mobile App If you long for the days when we used to purchase items from brick and mortar stores, maintain contact with people via personal interaction and go on cross-country trips in lice-infested wagon trains, then stop reading this right now, you hear? STOP READING NOW! Well, if you’re still here, you’ve probably used a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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