Types.
Design
3 More Reasons Your Label Is Boring to Customers.
People get bored easily. We know this because in the time it took us to write that last sentence, we got up for coffee, shot a few hoops, watched 13 YouTube cat videos and found three brand new places to scratch ourselves. (Who knew the roof of the mouth could itch?). Question, are people getting…
Design, More
Design School vs Work Experience.
Society is simply more comfortable when their surgeons, aerospace engineers and library scientists have earned a degree from an accredited university. However, work experience has value, too, and it’s certainly possible to learn valuable techniques from observation and association. If you were trapped on a desert island and found you suddenly experienced a brain hemorrhage…
Design
Produce Packaging: Is Your Banana Wrapped in Plastic?
In an ideal world, there would be no need for packaging; every food item, electronic item or home accent would come encased in an impenetrable, invisible shield, protecting it from the rigors of transportation. Potato chips would all be whole (without exception), laptops would arrive without a scratch, and ceramic figurines would remain un-shattered. Unfortunately…
Design
Why You Google, and Don’t Yahoo.
If you declared that you were going to “Yahoo” something, your friends would think that you’ve embraced some Appalachia slang term for driving a three-wheeled recreational vehicle into a ravine. Although Yahoo! (the exclamation mark is part of the brand name – get off our backs, AutoCorrect) has been a web database/search engine/webmail service since…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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