Types.
Design
Product Packaging Guide: Glass vs. Plastic Packaging.
Your packaging choice is a decision that can make or break your brand at shelf. Glass signals premium. Plastic promises convenience. But which one drives sales for your audience? The wrong pick costs you traction and trust. Read on to discover which material moves product and why it matters.
Design
Package Designer Guide: If Your Friends Jumped off a Bridge.
If your industry jumps off a bridge, will you jump too? …Yes, said the petulant child. In the design industry, it’s hard not to. Of course, it’s hard not to in any industry. When one business recognizes a successful marketing strategy/product/campaign, they instantly want to copy it. Remember when two films about the “friends with…
Design, More
Graphic Designer Guide: Greatness Comes from Love.
Even though it’s probably not a good idea to let a girlfriend cut your hair or hire your mother as your criminal defense attorney, it is still nice to have some affection for the people you contract for various important services. More importantly, the person you use should have a great deal of affection for…
Design, More
The Simple Guide To Minimalism & Logo Design.
There are a lot of competing ideas on what makes for the perfect design, and one of the favorites is minimalism. Figuring out what the purpose of a company is, the essence, is at the core of logo design. The result’s soul should be all needed to identify and brand a company properly. Case in…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.