Types.
Design
It’s What’s on the Inside that Counts.
Everyone loves a multi-tasker. Whether it is a wine carrier that doubles as a wine rack, a smartphone box that doubles as a display case or a pizza box that doubles as a defibrillator, package design that has a use above and beyond merely transporting the product is a highly effective marketing tool. However, while…
Design, More
A Guide To Understanding The Multi-Sensory Label.
The next time you pop in a DVD or Blue-ray, prepare yourself for the fact that you may, independently of your own free will, march over to Domino’s and demand an armload of pizzas, bread bites and Cinna Stix to enjoy during your movie before gently collapsing into a diabetic coma. We’re kidding, obviously (you’ll…
Design
Brand Strategy: You Should Have Paid Attention in Math Class
No one expects you to have an Einstein/Archimedes/Will-from-Good-Will-Hunting-esque brain for mathematical concepts, but in order to be a good package designer, you should at least be able to differentiate various geometrical shapes – or at least not be thoroughly confused by them. Apart from designing a package that is pleasing to the eye and durable…
Design
CPG Insight: Environmental Concerns Becoming More Mainstream.
Environmental concerns are not merely a trend; they are issues crucial to the endurance of the planet and the entire human (and animal) population. That being said, making your product packaging environmentally friendly is a great way to boost sales and appeal to a young, hip demographic. Cynical? Maybe. Realistic? You betcha.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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