Brand development that increases sales velocity, guaranteed.

Showing content about

Design

Clear
Design

5 Factors Consumers Consider When Choosing Your Product.

Why do shoppers choose one product and ignore ten others sitting right beside it? The answer isn’t price alone—it’s psychology, perception, and trust colliding in seconds. If you want your product to win that moment, read on to learn what actually drives buying decisions.

Design

Packaging Design: Think Outside the Box with Boxes.

There’s nothing more exciting than a good, sturdy box! Okay – so there are tons of things more exciting than boxes. Hourglass shapes, for one. Winning lottery tickets. Regardless, boxes can be used successfully in various creative packaging design concepts – even ones that don’t initially seem to merit a box shape. It’s only a…

Design

Designers Guide: 4 Must-try Package Design Programs.

While we strongly advise using a bona fide packaging design company to design product packaging, the design protégé can come up with his or her own legitimate structured design ideas with the help of decent tools.

Design

3 Reasons Why Customers Will Choose Your Bottle.

Customers don’t spend much time studying beverage bottles on store shelves. They look for the product they’re familiar with, the product they’ve heard good things about or the product that’s the best looking (we’re kind of like turkeys in this way). So, what key features will you have to have included in the bottle design…

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.