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Christy Lebor
Partner/ Strategy
Group Director
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Design

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Design

Don’t Make My Computer Look Like a $5 Brown Bag Special.

Why is the packaging for oversized luxury items so unbelievably dull? Honestly, it’s almost as though the manufacturers want their boxes to be used as the foundations for dog beds and makeshift shelters for the homeless. We’re kidding. No matter how sublimely extravagant a large appliance or computer is, no one keeps the boxes for…

Design, More

6 Popular Low-Impact Businesses and Their Products.

Western civilization has made it almost impossible to survive without creating somewhat of an environmental impact. Every year, the average consumer burns through about 17.6 metric tons of carbon and utilizes about 3,650 gallons of water, just from day-to-day routine. But brands dedicated to reducing environmental damage and allowing consumers to contribute to sustainable change…

Design, More

4 Ideas for Barcode Labels You Haven’t Thought Of.

No component of standard product packaging is as ubiquitous as those stripy black-and-white boxes we call barcodes. Not only are they irritating everywhere, but they’re also incredibly boring. Slapped onto every product and designed to speed up the checkout process at the point of sale, barcodes are both familiar and tiresome. There’s no getting around…

Design

Fish for Bigger Profits with These 5 Seafood Packaging Ideas.

There was a time when you had to live in places like Seattle, Boston or Frisco (San Fran locals hate when you call it that, by the way) to enjoy good seafood. The food industry recognized the need for equal opportunity for all with regard to ocean-dwelling cuisine. However, one problem with seafood is its…

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