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Design, More
4 Ideas for Barcode Labels You Haven’t Thought Of.
No component of standard product packaging is as ubiquitous as those stripy black-and-white boxes we call barcodes. Not only are they irritating everywhere, but they’re also incredibly boring. Slapped onto every product and designed to speed up the checkout process at the point of sale, barcodes are both familiar and tiresome. There’s no getting around…
Design
Fish for Bigger Profits with These 5 Seafood Packaging Ideas.
There was a time when you had to live in places like Seattle, Boston or Frisco (San Fran locals hate when you call it that, by the way) to enjoy good seafood. The food industry recognized the need for equal opportunity for all with regard to ocean-dwelling cuisine. However, one problem with seafood is its…
Design
Your How-to Guide for Choosing the Right Packaging Material.
Those of us who aren’t designers only think of product packaging materials as an enticement or a hindrance. If the material can be used for other important purposes, it’s an enticement. If the material is indestructible plastic used for clamshell packaging and can’t be opened without a Samurai sword, it’s a hindrance. As a public…
Design, More
Our Top 5 Design Industry Publication Picks.
We can’t stress the importance of maintaining an eagle eye on design trends, and we certainly do our best to stay in the loop. When we can find a moment to tear ourselves away from the Justin Bieber saga during our free time, we like to take a gander at the finer design industry blogs…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.