Types.
Design
Sports Drink Design: 4 Ways to Get Athletes to Buy.
There are as many sports drink brands as there are sports. If your sports beverage is going to compete in this cutthroat market, it’s going to have some quality that differentiates it from the pack. But what? An endorsement from a famous ex-athlete? An as-yet un-FDA approved performance enhancing ingredient that prevents chafing? Flecks of…
Design
Sustainable Packaging: Reduce, Reuse, Recycle, and Save.
It’s no secret that being more eco-friendly is all the rage. Reducing one’s carbon footprint is right up there with men in skinny jeans and Instagramming your dinner entrée. Sure, we know “Reduce, Reuse, Recycle” is important, and most of us try to pull our weight in this department. We haul a can full of…
Design
Women’s Clothing Packaging Design Tips
We reserve women’s clothing packaging design for accessories, undergarments and those delightful Halloween costumes that are so often labeled with the word “sexy.” “Sexy Pirate,” “Sexy Cowgirl,” “Sexy Nurse,” “Sexy Insurance Claims Adjustor,” etc. Anyway, before we get too excited about the many options for “sexy” Halloween attire (Sexy IRS Auditor!) let’s discuss the different…
Design
Let the Creative Juices Flow, but Don’t Drown in Them.
We love a bizarrely fabricated beverage bottle, almost as much as we adore trying to cram arbitrarily assembled keywords into our articles for the purposes of search engine relevance. “Beverages design” (why plural?) has the potential to be fantastically creative; after all, we have centuries of wine bottle and decanter designs to draw from. Why…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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