Types.
Design
Case Study: Coca-Cola’s ‘Simply Orange’ Is Not So Simple.
Everyone enjoys a glass of pure, sweet, health-giving orange juice. However, “Simply Orange,” the orange juice brand that is advertised as being essentially squeezed from the fruit even before it is picked from the tree it’s so darned fresh, is undergoing a bit of an image hiccup. While the brand is perfectly happy to have…
Design, More
Leadership: Play Nice with Others, and Don’t Be a Diva.
One of the major benefits to working as a creative independent contractor is the ability to work autonomously. You don’t necessarily have to consult a team; you don’t have to crawl to your boss for approval for every little decision — you are your own master. You rule. Until, of course, a client hires you,…
Design
6 of The Best Liquor Bottle Designs for Your Inspiration.
As with any discretionary spending on non-essential items, the purchase of liquor is heavily dependent on buying into a lifestyle. People buy into a type of life, even if they do so subconsciously. We’re willing to bet you’re too smart to fall for those silly TV tricks showing off bikini-clad women and life-of-the-party guys dominated…
Design
The story behind Patrón’s Packaging design.
Consumers are all about looks when choosing which food and beverages to buy. This fact is evidenced by the unbridled success of the recurrent Carl’s Jr. ad campaign featuring Kate Upton, Heidi Klum, and other stars seductively chomping on a cheeseburger. Like Carl (or would it be Carl Jr.?), tequila maker Patrón also understands that…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.