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Christy Lebor
Partner/ Strategy
Group Director
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Design

8 Tips for Revising Package Designs for the Holidays

The holiday season means many different things to many different people. For some it is a season of peaceful reflection; for others it is a time for family and celebration. To marketing executives, it is a time of unbridled greed. Well — it is for a lot of us, but execs don’t attempt to conceal…

Design

Energy Drink Packaging Design For The Crowded Market.

You won’t win without a stellar energy drink packaging design and copy that converts. Learn the industry disrupting energy drink packaging design concepts and strategies.

Design, More

Advantages to Keeping All Design Work with a Single Firm

We understand. With an abundance young and attractive graphic/Web designers — all salivating over the opportunity to secure a new client — you might reasonably experience a wandering eye; the desire to recapture your youth with a brief but exciting new relationship; a need to experience the unbridled joy of paying approximately one-third of the…

Design

Successful Packaging Design Isnt a Commodity

Does your packaging design company get all excited at the thought of quantitative research? Will your design team spend hours deciphering hundreds of pages of statistical data? Do your designers deeply love graphs? If the answer is no, you might want to rethink your packaging design associates. Consumer appeal isn’t accidental; a huge amount of…

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