Types.
Design
6 Design Elements that Sell Your Product All Casual-Like.
If “keeping it real” is a virtue, then some of the most elegant packaging designs embrace simplicity, modernism, and that effortless feeling of cool you just can’t resist. Coolness is incredibly seductive; being cool requires complete self-assurance and a total aversion to trying too hard. We like to think of ourselves as pretty cool among…
Design, More
5 Details that Can Make or Break Your Label Design
When you’re introducing your brand spanking new retail product, the exact design of your label may take a back seat to simply having a label in the first place. Yes, you are going to want the public to know what the name and purpose of your product is, but even the minor, seemingly insignificant details…
Design
5 Ways Package Design Can Make Your Product Friendlier
Whether it’s due to our inherent narcissism or panic that our possessions will inevitably be stolen, everyone is comforted by personalized or monogrammed products. It’s a wonder that more organizations haven’t explored the possibility of incorporating personalization features since they’re great tools for individuating your brand from the rest of the competition. Having packaging personalization…
Design, More
Naval Elements in Your Label Design
We can’t say for sure exactly why, but maritime culture is very comforting. We enjoy nothing more than a fun evening singing rounds of “Barnacle Bill the Sailor” while engaging in an anchor lifting competition with burly longshoremen. It’s how we relax. Naval design elements offer a healthy dose of understated elegance – when well…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.