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Christy Lebor
Partner/ Strategy
Group Director
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Packaging Design For Better-For-You Products Post COVID-19.

It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. Indeed, we’re seeing a big increase…

Design

Attracting Millennials To Your Pet Brand With Packaging Design

Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the demise of casual dining restaurants, causing the cost of avocados to skyrocket, and ruining sales for heritage beer brands like Budweiser and Coors. But on the flip side, thanks to…

Design

The Complete Packaging Design Process: From Concept to Print.

A detailed look at the packaging design process. From early concepts to the final print, here’s an end-to-end look at how to create packaging that performs.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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