Types.
Design
Packaging Design Without Context Is Functionally Useless.
The goal of packaging design is to communicate with customers and create positive perceptions for your brand. Therefore, try to understand the elements that play on a consumer’s mind prior to the point of purchase. This is what is meant by “context”: The environmental elements affecting each consumer’s perceptions aside from the design itself: – …
Design
How To Make Your Private Label Brand Premium
Packaging is an important part of any successful marketing campaign. Brands need to be presented in a way that’s attention-grabbing and resonates with their target audience, especially when they are private label brands. We’ve seen an increase in private brands entering the market over the past decade, including a surge of store-brand products in markets…
Design
5 Basics of Eye-Catching Package Design
Everyone’s heard a pitch about the art of sales. Packaging, on the other hand, tends to be more of an insider conversation. There’s a tremendous amount of thought, care, and planning that goes into the perfect packaging design. Here are a few big tips to get you started. 1. Pop! First and foremost, you want…
Design
Packaging Design and the Emotional Purchase.
Packaging design captures consumers’ attention and influences their purchasing decisions. In today’s competitive marketplace, where countless products vie for consumer attention, emotional packaging design has emerged as a powerful strategy to create lasting connections with potential customers. This article will explore emotional packaging design and its impact on consumer behavior. We will delve into the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.