Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Showing content about

Design

Clear
Design

Beverage Packaging Design Strategies To Make You Thirsty.

In the beverage world, your packaging is your first pitch and you’ve got about three seconds to win the consumer. No matter how bold your flavor or brilliant your formula, it’s the design that gets you picked. Want packaging that doesn’t just sit on shelf but sells? Read on to learn how to make it happen.

Strategy, Design

How to Target Moms With Your Product Packaging.

Discover how effective packaging design for moms builds trust, drives purchase decisions, and turns everyday products into family essentials.

Design

Impactful Packaging Design For Pet Brands That Enhance Market Growth.

Consumers aren’t just buying pet food, they’re buying trust, values, and health in a bag. In a category where sticker prices rise and brand loyalty is hard-earned, packaging is your most important sales tool. If your design isn’t working as hard as your formulation, you’re already behind.

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.