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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Design

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Design

The Complete Guide To Box Packaging Design.

Product packaging is not just a box, bottle, or pouch; rather, it’s an experience you offer your potential buyers. Unique packaging design should do more than impress the target audience, it should make your brand distinctive in your chosen market. And while you might “think” of packaging as a branding asset (which it also is)…

Design

Beverage Packaging Design Strategies To Make You Thirsty.

In the beverage world, your packaging is your first pitch and you’ve got about three seconds to win the consumer. No matter how bold your flavor or brilliant your formula, it’s the design that gets you picked. Want packaging that doesn’t just sit on shelf but sells? Read on to learn how to make it happen.

Strategy, Design

How to Target Moms With Your Product Packaging.

Discover how effective packaging design for moms builds trust, drives purchase decisions, and turns everyday products into family essentials.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.