Types.
Design
Best Practices For Cannabis Packaging Design
Once upon a time, a dime bag of shake and the latest Pink Floyd vinyl may have meant everything in the world to a group of local teens. Those days are long gone. Modern cannabis consumers are conscious, discerning, and diverse. The explosion of the medicinal and recreational cannabis industry has brought in serious investments…
Design
Attracting Millennials To Your Pet Brand With Packaging Design
Depending on who you talk to, Millennials are either the scourge or saviors of our world. On the one hand, they’re blamed for helping the demise of casual dining restaurants, causing the cost of avocados to skyrocket, and ruining sales for heritage beer brands like Budweiser and Coors. But on the flip side, thanks to…
Design
The Complete Packaging Design Process: From Concept to Print.
A detailed look at the packaging design process. From early concepts to the final print, here’s an end-to-end look at how to create packaging that performs.
Design
How to Create A Cosmetic Packaging Design That Wins On-Shelf
Despite how light and approachable cosmetic packaging design appears, it’s a niche with substantial retail competition. As a result, in recent years, the cosmetic industry has seen innovative packaging design trends. We’ve all seen it; your typical cosmetics aisle is wall-to-wall options, with big-name brands getting the most play and smaller brands becoming lost in…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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