Types.
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4 Inspiring Label Designs Based on Product Names.
A graphic, labeling, and packaging design company will take its design cues from its clients’ brand culture. If it is a boutique, family-owned brand, the design will reflect that by incorporating familial elements into the overall aesthetic. If the brand is a strong corporate entity, the logo will represent stability, trustworthiness and endurance. If the…
Design, More
20 Of The Best Hidden Messages in Logos.
Do you believe that subliminal messages in product logos influence your patronage or purchasing habits? Do you scrutinize logos trying to find secret designs within the design? Neither do we, but many of the biggest companies include hidden messages in logos that somehow reflect their brand. To kick this conversation off, let’s ask one more…
Design, More
The 3 Most Important Elements of Label Design.
You’d think that a label designer would know how to structure a label. You’d also think a qualified surgeon could operate without sewing a scalpel inside the patient. Of course, you’d be wrong. Naturally, label design isn’t necessarily left to actual label designers. Boutique products might use a template, software download, or some other hideous…
Design, More
Packaging Design Guide: Package Less, Make More.
Everyone loves cute things, and cute things are, by in large, small (ha!). Teacup poodles, tapas and Vern Troyer have all entered the public’s hearts at one time or another, and small packaging is no different. While packaging design is largely about product protection and use, marketing is a huge factor, as we’re sure you…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.