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Design, More
Why packaging designers can’t forget about logos
Branding and logos are intertwined, but they aren’t the same thing. You can have a logo without a brand, but you can’t have a successful brand without a logo. It’s like going out on a date with someone with a fantastic personality but who is, in fact, a body-less cosmic vapor. It may seem clichéd…
Design, More
4 Inspiring Label Designs Based on Product Names.
A graphic, labeling, and packaging design company will take its design cues from its clients’ brand culture. If it is a boutique, family-owned brand, the design will reflect that by incorporating familial elements into the overall aesthetic. If the brand is a strong corporate entity, the logo will represent stability, trustworthiness and endurance. If the…
Design, More
20 Of The Best Hidden Messages in Logos.
Do you believe that subliminal messages in product logos influence your patronage or purchasing habits? Do you scrutinize logos trying to find secret designs within the design? Neither do we, but many of the biggest companies include hidden messages in logos that somehow reflect their brand. To kick this conversation off, let’s ask one more…
Design, More
The 3 Most Important Elements of Label Design.
You’d think that a label designer would know how to structure a label. You’d also think a qualified surgeon could operate without sewing a scalpel inside the patient. Of course, you’d be wrong. Naturally, label design isn’t necessarily left to actual label designers. Boutique products might use a template, software download, or some other hideous…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.