Types.
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A Complete List Of FMCG Categories.
From toothpaste to protein shakes, fast-moving consumer goods shape what ends up in every cart, every day. But not all FMCG categories move the same way. Want to see where the real shelf power lives? Dive into the complete list of FMCG categories that drive volume, visibility, and velocity.
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Clearing Up The Differences Between CPG vs. FMCG.
Knowing the difference between CPG vs FMCG could reshape your brand strategy. If you’re building, scaling, or marketing consumer goods, understanding what sets them apart isn’t optional it’s critical. Keep reading to decode CPG vs FMCG and discover which insights will give your brand the edge.
Design, More
Packaging Design Awards & Competitions
Over the years we found ourselves searching the internet for competitions to submit work for SmashBrand. What we noticed was the lack of a single source of information for CPG packaging design awards and competitions. Here is a curated list of packaging design competitions we’ve found over the years, and we hope this helps other…
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4 Signs Your Website is No Longer User-Friendly
Responsive website design goes a long way to making a site more user-friendly, as recently acknowledged by Google. But the fact is, there’s a lot more to site user-friendliness than just that. Remember the good old days, when a website was basically a digital flyer? Yup, when we were all watching the later seasons of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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