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Design, More
Don’t Navigate Yourself out of a Customer.
Someone once said that the truly successful innovators never travel more than a half step ahead of the rest of the pack. You may have a revolutionary idea; a product that surpasses the current technology in every respect. Unfortunately, if it’s too far ahead of its time, you’ll just sit in the lotus position, waiting…
Design, More
The Last 4 Reasons Your Label Is Boring.
Do you want to construct a dam at the mouth of your revenue stream? Do you want your product to remain anonymous, unloved and possibly ridiculed? Try as we might, our feverish attempts to enliven your labeling strategies have come to nothing. Why must you be so hard-headed? We just want to cry. Labels are…
Design, More
Coca-Cola Label Strategy: SmashBrand-Cola, Anyone?
Coca-Cola (or as we like to call it, Zeus Almighty of all corporate brands, Coca Cola be praised) has devised a labeling strategy for United Kingdom customers where every bottle of Coke can be branded with the name of the purchaser. For the sake of ease and simplicity, Coca Cola has helpfully created labels with…
Design, More
What Kombucha Dogs Have to Do with Your Labeling Strategy.
In our ongoing series exploring how to exploit consumer sentiment to drive up sales, we will now delve into the topic of charities, and how philanthropic affiliations can earn your company sweet, sweet cash. We’re only kidding, naturally (not really). However, it is a fact that customers like companies with heart. Be honest, if you…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.