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Website Design: CSS4 Isn’t Here – Everyone Relax.

Remember when everyone was so excited about PlayStation 3? Doesn’t that seem like only yesterday? Now, PlayStation 4 is being rolled out, and everyone who bought the Super Slim PS3 in 2012 already feels like they got taken. Well, we’ve brought this on ourselves, frankly. Our fascination for the latest “thing” has encouraged technological development…

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Case Study: Yahoo’s New Logo – Not So Awesome.

Yahoo! spent the month of August having fun with logos; it switched up its purple, exclamation pointed badge every day between August 5th and September 4th, and unveiled its newest logo incarnation… [Drum roll] A purple, exclamation-pointed badge that looks like a Microsoft Word font. Really?

Design, More

Case Study: Dissecting the Best Website on the Planet.

While there are many websites we find admirable and even praiseworthy, one site exceeds all reasonable and even exalted expectations of what a website should achieve. This particular site combines design greatness and superior functionality with exceptional content. The layout superb; the color scheme dazzling, the font expertly chosen. We speak, naturally, of SmashBrand.com. Yes,…

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Label Guide: Don’t Lose Your Business to a Peanut.

Even though we might have ridiculed food labels that disclose the terrifying reality that their product may or may not have been manufactured with, near or in the same hemisphere as a peanut, this information is very important to the unfortunate segment of the population whose personal well-being is wholly dependent upon their proximity to…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.