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Design, More
Brand Strategy: We’re Not Done with Paper Label Designs.
Will society ever truly be done with paper label designs? Paper is more than just an antiquated material we cling to because we’re emotionally unprepared for the encroachment of the 21st century. It’s also food for termites. The problem is, how do we use paper labels and still be relevant? Don’t worry – even though there…
Design, More
5 Ways to Use Lines to Bring Home the Point in Web Design.
We go through our daily lives all the time without thinking of lines and how much presence they maintain within our existence: they divide lanes of traffic, form the blueprint of every building we enter, and are visible in the curving lines of the veins of our bodies. It’s interesting to think of lines in…
Design, More
6 Popular Low-Impact Businesses and Their Products.
Western civilization has made it almost impossible to survive without creating somewhat of an environmental impact. Every year, the average consumer burns through about 17.6 metric tons of carbon and utilizes about 3,650 gallons of water, just from day-to-day routine. But brands dedicated to reducing environmental damage and allowing consumers to contribute to sustainable change…
Design, More
4 Ideas for Barcode Labels You Haven’t Thought Of.
No component of standard product packaging is as ubiquitous as those stripy black-and-white boxes we call barcodes. Not only are they irritating everywhere, but they’re also incredibly boring. Slapped onto every product and designed to speed up the checkout process at the point of sale, barcodes are both familiar and tiresome. There’s no getting around…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.