Types.
Strategy, Design
How the Millennial Mindset Influences Packaging Design.
With all the talk of gen Z & gen alpha consumers, we millennials (myself included) appear to be old news. But this middle age crowd contributes a substantial amount of money to the market. The Millennial generation (lesser known as gen y) boasts a total spending power of $2.5 trillion in 2022, up 1.1 trillion from just…
Strategy
Is Brand Differentiation Possible In a Crowded Market?
We’re all familiar with brand differentiation as a concept. It’s an idea that applies to many aspects of your business, from how you position yourself to your target market to the products you sell. There are plenty of marketing philosophies around the idea, including those like the Blue Ocean Strategy. For those unfamiliar with it,…
Strategy
How To Create The Perfect Brand Value Proposition.
If your brand can’t clearly explain why it matters, your audience won’t stick around to figure it out. In a marketplace full of noise, a powerful brand value proposition is your clearest signal it tells the right people exactly what you offer, why it’s better, and why it’s worth their time. Ready to craft one that actually converts? Let’s get to work.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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