Types.
Strategy
How to Write a Brand Promise You Can Keep.
Does your company have a brand promise? And if so, are you keeping this promise to consumers? Along with general “mission statements” and other corporate slogans, the phrase “brand promise” might sound like jargon. But don’t be fooled. Your brand promise is one of the few reasons (if not the only reason) that your customers buy from…
Strategy
How Consumers Research and Buy Products
For years, consumers bought products the same way. They’d see ads on TV, magazines, or radio, they’d go to a brick-and-mortar store, and after a quick evaluation of shelf appeal and packaging (and some prodding by a salesperson), they’d purchase. It was a simple enough system—until the internet came along. When that happened, consumers became…
Strategy, Design
3 Crucial Millennial CPG Trends to Know.
When targeting any demographic, you need to enter the consumer’s mind. You must walk in their shoes, understand their habits, and consider their options. Targeting millennial shoppers is no different. Who Are Millennials? Millennials (a generational cohort loosely defined as those born between 1981 and 1996) have a firm foothold in the consumer market. They…
Strategy
Packaging Design: How to Define Your Target Market
It’s tempting to market your products to as many consumers as possible, but we’re well past the days of believing in the “shotgun” approach to product marketing. The most successful packaging campaigns come from brands that identify clear niches for their product communications. This means understanding their preferences, habits, lifestyles, and behaviors, and using this…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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