Types.
Strategy
Boomer, Meet Zoomer: Packaging Design for Generation Z.
Generation Z (cheekily referred to as “Zoomers”) is a demographic of consumers born in or after 1997, putting the age range of Gen Z’ers between 0 and 23. When you hear someone grumbling about “kids these days,” you can at this point they’re referring to Gen Z. But what makes this demographic so different from Millennials or…
Strategy
How Marketing and Branding Differ in Your Customer Outreach Strategy
Is there a difference between branding and marketing? On the surface, the two sound pretty similar. A branding strategy is just one aspect of your overall marketing strategy, right? Yes and no. The two certainly share some similarities, but what’s more important are the ways in which they differ—and how those differences coordinate to make…
Strategy
How Top Agencies Create Winning Brand Strategies
Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you may be wondering how to create a winning brand strategy. The answer is planning, research, and measurement. However, it’s worth keeping in mind that branding encompasses a lot of the…
Strategy, Design
A Simplified Primer to Defining a Brand: What Is Branding?
Branding is part art, part science. Many intangible elements go into shaping a brand that stands out and brings in the clientele you’re shooting for. “Think pieces” about branding elicit many opinions and much debate and leave us finding the concept difficult to quantify. This leaves a lot of professionals demanding to know what a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.