Types.
Strategy
How Much Does Brand Development Cost?
Your brand isn’t what you say, it’s what people remember. Without a smart strategy, even great design falls flat. Want to build a brand that actually sticks, sells, and scales? Start with the strategy. Keep reading to uncover what brand development really costs and why it’s worth every dollar.
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
Strategy
The Importance of CPG Brand Recall.
Consumer product brands, big and small, understand the importance of grabbing consumers’ attention, but does that attention also lead to developing lasting brand recognition and brand recall? Most consumer products compete with endless competitors and rely on repeat purchases. Thus, it is critical that your CPG company purposefully create brand assets that ensure customers think…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.