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Effective Brand Messaging: Building a Strong Connection with Your Audience

Brand messaging plays a crucial role in the success of any business. It is the voice of your brand that communicates your values, purpose, and unique offerings to your target audience. In today’s competitive market, where consumers are inundated with numerous messages, having an effective brand messaging strategy is vital to cut through the noise…

Strategy, Design

Why We Donโ€™t Do Spec Work

They say thereโ€™s no such thing as a free lunch โ€“ and when all aspects of spec work are considered, weโ€™re inclined to agree. Speculative work โ€“ or work done for free before terms are agreed uponโ€“ is still prevalent in many design, advertising, and communication industries. Spec work is a controversial hydra of a…

Strategy, Design

Packaging that Doubles as an Accessory

Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since that first little girl decided her empty box of animal crackers could be upcycled into a posh cardboard purse, product designers have gotten increasingly clever about making multi-use containers for…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.