Types.
Strategy
A Brand Strategists Guide To CPG Influencer Marketing.
While it may appear that leveraging influencers is a new marketing strategy, CPG brands have been using this form of social proof for decades. CPG influencer marketing dates back to 1882. At this time, a London socialite and West End stage actress Lillie Langtry became the poster girl for Pears Soap, making her the first…
Strategy
The Ultimate Guide to Website Rebranding.
Welcome to the digital age, where your website is the brand’s first chance to leave a lasting impression on potential customers. Companies get this as most are willing to invest significantly when launching a new brand. But what happens when your website or multiple sites are outdated or no longer accurately represents your brand? That’s where…
Strategy, Design
Breaking Down The Cost of Rebranding.
Rebranding can cost momentum, trust, and market share if done wrong. So what should a rebrand really cost, and where does the investment actually pay off? Read on to learn how to budget smart, avoid waste, and make rebranding a growth lever, not a gamble.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.