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Christy Lebor
Partner/ Strategy
Group Director
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Strategy

Everything You Need To Know About Brand Understanding.

Brand understanding is a fundamental aspect of successful marketing. It refers to the comprehensive knowledge and insights gained about a brand, including its identity, awareness, equity, and strategy. In today’s competitive landscape, understanding your brand is crucial for gaining a competitive edge and building long-term customer loyalty. What is Brand Understanding? Brand understanding refers to…

Strategy, Design

The Ultimate Guide For Designing Frozen Food Packaging.

There’s more considerations for frozen food packaging design than most CPG categories. Learn the performance enhancing packaging strategies for frozen products.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.