Types.
Strategy
How To Create A Dynamic FMCG Marketing Strategy.
To remain competitive and attract customers, staying up-to-date with the latest marketing strategies is crucial for FMCG brands. This article covers innovative marketing strategies in the FMCG industry, including digital marketing tactics, traditional marketing methods, and aspects of company departments that directly impact marketing. By understanding and implefmenting these FMCG marketing strategies, your brand can…
Strategy, Design
A Complete List of Rebranding Survey Questions.
Rebranding a business can be a risky job. If things don’t go as planned, a company can lose its brand value overnight. The best way to reduce the risk is to discover the customer perception through relevant rebranding survey questions. Rebranding survey questions are slightly different from typical rebranding questions, which lays the foundation of…
Strategy
A Data-Driven Guide to Effective Naming and Branding.
Your brand’s name is your first impression, your loudest message, and your sharpest edge in a crowded market. Done right, it drives recognition, trust, and sales. Done wrong, it costs you everything. Want to get it right from the start? Read on to learn how.
Strategy, Design
Essential Ecommerce Branding Strategies You Must Know.
How many brands can you name at this moment if asked to recall them? Perhaps a few because of their catchy logo, interesting tagline, or constant social media presence. This lasting image of a brand in the customer’s mind is the result of implementing effective branding strategies. However, it is a long-term challenging process since…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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