Types.
Strategy
How To Perform An Effective Brand Assessment.
Building a strong brand requires continuously understanding the company’s strengths and weaknesses. To determine this, companies must go through a brand assessment analyzing each aspect of the brand to define the current impact and to execute a more refined brand strategy. An assessment (or brand evaluation) helps a company understand its position in the marketplace…
Strategy
How To Master The Art of Beer Naming.
Beer naming is no doubt an art and there is no shortage of creativity when you look at the craft beer section of Bevmo or Target. But beer naming is also a science. A great name is not only measured by its ability to catch the eye of potential customers and how it reflects the…
Strategy
How to Write an Effective Naming Brief?
A well-written naming brief aligns key stakeholders and steers the naming process toward a compelling strategic outcome. It smoothens the brand naming process and lays the foundation for a resonating name that lands with the target audience, captures the brand’s essence, and stands out amongst competitors. A comprehensive naming brief covers all bases, from establishing…
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CPG product repositioning guide.
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